Ayo wants a healthy body. Henry wants a highly-successful accounting firm. Malik wants a big happy family.
All three know what they need to do to reach their goals. Ayo knows she needs to control her diet and exercise every day. Henry knows he needs to promote his accounting practice and provide outstanding service to his clients. Malik knows he needs to learn more about raising children and to spend more time with his family.
Yet they never actually DO the steps they must do to HAVE the results they want to have. Why not?
BE, DO, HAVE
As you know, to HAVE the things you want, you need to DO certain actions. You need to produce, speak, create, act, assemble, promote, sell or perform some sort of action.
For example, before you can HAVE money, you need to DO things to earn the money. You need to identify the most valuable product or service you can provide; show people the benefits of your service or product; deliver this service or product in high volume and high quality; collect money, expand your operation, learn from your mistakes and so on.
What you may not know is that one other condition must exist before you can succeed.
The ability to be is more important than the ability to do. The ability to do is more important than the ability to have.
THE CORRECT BE
You have the ability to BE anything. Remember when you were very young you could BE a Doctor in the morning, a king in the afternoon and a famous singer after dinner?
It's not only fun to BE something new, it is VITAL for your success.
For example, Ayo wants a healthy body and wants to exercise every day. Yet instead of forcing herself to start jogging, she works on the BE. She puts on her running suit, her running shoes and her running hat. She stretches her muscles like a runner. She straps her portable stereo to her arm, puts on the headphones and turns on some rock n' roll.
By the time she finishes preparing, she can't wait to go out and start jogging! She feels healthy already. Because she is BEING a healthy runner, the DO is much easier. She goes outside and enjoys her run.
THE INCORRECT BE
Some people will only assume one identity. They fail in life because they refuse to BE anything else.
For example, even though he wants a highly-successful accounting firm, Henry won't change his identity. "I don't care what anyone thinks. My accounting work is perfect. I'm going to BE whatever I want."
So Henry wears the same type of clothing he wore in college. He uses bad language, smokes fat cigars and throws paper airplanes around his office.
His partner Rebecca assumes the identity of a highly-successful accountant. She wears professional clothing, uses perfect English and keeps her office spotless.
Andy says, "Rebecca is phony. I know she's really a slob like me, but she goes around acting like some big shot. She makes me sick."
Rebecca ignores Henry and continues to BE a professional. Naturally, clients prefer to work with Rebecca as they trust her. She earns three times more money than Rebecca.
Eventually, Rebecca decides to BE a highly-successful accounting firm owner. As a result, she attracts five big businesses as clients, moves her practice to an expensive office suite and hires two new accountants. She is creating a million-dollar firm while Henry is still being a college student.
ANOTHER EXAMPLE
Malik wants to get married and have a family, but the women he meets want nothing to do with him. He realizes he is BEING boring, unattractive and shy. He realizes BE is more important than DO or HAVE.
Malik changes his identity to be attractive, confident and cheerful. He wears his best clothes, forces himself to stand straight and adds a smile to his face. An attractive woman at his work notices him for the first time and smiles at him.
RECOMMENDATIONS
1. Write down something you want to HAVE.
2. Write down the actions you must DO to get it.
3. Work out the identity you must BE. List the characteristics, attitudes, appearance, qualities and features of this identity.
4. Now, BE the correct identity for the job. Assume the characteristics. Put on the hat.
5. Once you are being what you need to BE, you will feel anxious to start the DO. Jump in with both feet!
So who should you BE today?
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