Ge is a global energy, technology infrastructure, finance and media
company taking on the world’s toughest challenges. From everyday light
bulbs to fuel cell technology, to cleaner more efficient jet engines
POSTED POSITION TITLE: STRATEGIC MARKETING ANALYST – NIGERIA
CAREER LEVEL: EXPERIENCED
FUNCTION: MARKETING
FUNCTION SEGMENT: RESEARCH AND ANALYTICS
LOCATION: NIGERIA
CITY: IIKOYI – LAGOS
RELOCATION ASSISTANCE: NO
ROLE SUMMARY/PURPOSE:
Working with the Sub Sahara Africa Global Growth Organisation teams. The
SMA will support with researching, analyzing, evaluating and
recommending strategic directions for GE’s growth in the sub region.
This is a cross business role that requires a solid knowledge of GE’s
varied business units.
Essential Responsibilities Conduct market-back analysis, using a variety
of marketing research tools, to translate market needs in to company
solutions.
Work with the various businesses to assess market share, growth and potential cross business opportunities
Deliver on requests by leadership team for segmentation, country
assessments, market intelligence, monitoring of KITs, value proposition
developments, scenario planning, customer profiles, SVP visits briefing
books, customer meetings prep.
Gather data on competitors and analyze it with presentation on findings
and recommendations where needed. Analyze their prices, sales, and
method of marketing and distribution.
Conduct economic and commercial surveys to identify potential markets for products and services.
QUALIFICATIONS/REQUIREMENTS:
Bachelor degree in Marketing, Business or Economics• MBA.
1-3 years commercial experience working in the strategic marketing and / or consultancy arena•
Experience in driving cross regional projects of various size, duration
and scope, including market assessments, segmentation and voice of
customer activities.
Experience in a P&L structure.
Strong analytical, project management and organizational skills.
Minimum CECOR trained, CAP trained (desired).
Solid knowledge of GE business units (desired).
Ability to analyze, develop hypothesis, and concisely communicate findings both verbally and in writing to senior management •
Experience in manipulating data and analytics
JOB SEGMENTS: Market Research, Marketing, Project Manager, Research, Strategy, Technology
CLICK HERE TO APPLY
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