Brand Manager - Harp at Guinness Nigeria Plc

Guinness Nigeria Plc is a strategically important market for Diageo and for the Global Lager Portfolio being one of the most competitive globally.This role is important to establishing Nigeria as the No 1 beer market globally.

Job Title: Brand Manager - Harp

AutoReqId: 28077BR

Function: Marketing

Type of Job: Full Time

Reports to: Marketing Manager, Lager & Malt Categories

Level: L5 (M1)

 

Purpose:

To develop the long term strategy and implementation of the annual plan for the Harp Premium Lager and Satzenbrau Trademarks.

 

Top 3-5 Accountabilities:    

• Assist and support the Marketing Manager Lager to deliver the AOP growth aspirations in F12 and beyond.
• Develop and execute ambitious recruitment plans for Harp Lager and other brand initiatives to be the market leader in Lager in Nigeria within 24 months.
• Support & inspire the rest of the Brand Teams as well as collaboratively support the GNplc Customer Marketing team ensuring full adherence to DMC and Digital Code of Practice.
• Develop the annual Brand Media Plan for conventional &  non-conventional media and development of third party strategic partnerships.
• Lead the development & commercial implementation of annual Game Plan

Qualifications:

• University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications an advantage
• Proven experience of Beer Brand or Spirits Brand Management incl creative development and implementation (min 3-5 years).
• Ability to work under own initiative / pro-active leadership
• Proven and strong Brand and Trade marketing experience (4-6 years)

Flexible Working options: 

  Insufficient Brand Management experience in the Nigerian / Global Beer Markets

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