British American Tobacco West Africa Vacancy for Trade Marketing Representative

Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan.British American Tobacco West Africa  Vacancy for Trade Marketing Representative
Train customers if necessary using required materials and instructions.
Negotiate retail touch points based on communication strategy following guidelines set by TMD communications Manager.
Develop and adhere to a well-defined work programme and route plan as agreed with Area Manager.
Actively participate in business development projects e.g. internal brand awareness campaigns.
Support change management projects within marketing Team.
Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for territory.
Monitor brand’s performance in the outlets (BAT’s and competitors’).
Engage local government officials, transport/ traffic agencies and other stakeholders to avoid disruption of BAT operations in the territory.

JOB TITLE: TRADE MARKETING REPRESENTATIVE
Reference No: OM/WAA/NGN/TMR/28-03-11
Location: North, Middle Belt, South East, South West
Remuneration: Competitive
Reports To: Area Manager
Response Deadline: 6/5/2011
Principal Accountability:
Knowledge, Skill and Experience:

First degree or equivalent in Marketing, Social sciences or related qualification from a reputable higher institution.
Excellent written and verbal communication (in English).
High degree of Computer literacy and competency in the use of Microsoft Office tools
Prior experience in Trade Marketing, Brand and Trade Programmes deployment.
Knowledge of the FMCG industry in the retail environment.
Negotiating and influencing skills.
Outstanding interpersonal skills with the ability to develop and maintain relationships with Clients, external suppliers and commercial partners.
Self starter, keen and confident to use own initiative
Must be able to drive and possess a valid Drivers’ License
Should have a minimum of three years working experience
KEY OUTPUTS:
The most important metrics by which successful performance will be judged are, for respective territory:
Customer satisfaction targets.
Timely development/ implementation of trade marketing activities
Real vs. plan financial execution
Accurate and well maintained outlet classification record
DEGREE:
Additionally, this jobholder shares accountabilities with other areas (for respective territory) in terms of:
Sales volume
Market share
Brand portfolio financials (e.g., PL, margin)
EQUITY STATEMENT:
BAT is an equal opportunities employer. All applications will be treated strictly on merit.
How to Apply:
Click here to apply